Word: booklink
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...sell company; or take it public and pocket billions. (It's one that is also widely implemented on Sand Hill Road in Menlo Park, Calif.--the Main Street of venture capitalism.) But what has set Wetherell and CMGI apart has been his phenomenal success. His early investments in Lycos, Booklink, GeoCities, Critical Path and a slew of other Internet companies have established Wetherell as an uncanny picker of soon-to-be-ripe Internet fruit...
...safest bet I know." He has been making this wager since 1994, when CMGI (then known as College Marketing Group) was still a company that hawked textbooks to college professors. He took the firm public and used the proceeds to invest in then obscure companies such as Lycos and Booklink--the latter of which he would later sell to AOL for $70 million. The soft-spoken, laid-back Connecticut native and Ohio Wesleyan University math major has never looked back, riding the trend to a personal net worth of $2.5 billion. Regrets? He passed up a chance to invest...
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