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...strange paradox in being both an MTV junkie and a college student with better things to do than sit at home and watch TV. While I’m admittedly obsessed with MTV—MTV.com is right after the New York Times website on my internet bookmarks??€”ask me if I watch MTV at school, and I’d have to admit that I don’t even know the channel designation in Cambridge. Herein lies MTV’s marketing dilemma: college students need a damn good reason to abandon their pursuit...

Author: By Nikki Usher, CRIMSON STAFF WRITER | Title: The Real World of MTV | 2/6/2003 | See Source »

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