Word: booksmiths
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Dates: during 1970-1979
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Reading International on Brattle St. was a haven for Karl Marx and Friedrich Engels as they wrote the famous anthem. Paperback Booksmith, which is "dedicated to the fine art of browsing," is the Bermuda Triangle of Brattle Square-people don't buy books there, they just disappear...
Four stores, the Coop, Harvard Book Store, Paperback Booksmith, and Words Worth, cited "The Women's Room" by Marilyn French, a novel whose story begins in a Sever Hall restroom and goes on to study women of this generation, as a heavy seller...
Charles E. Ridewood, manager of Paperback Booksmith, last week named "The Women's Room" and "Ourselves and Our Children" by the Boston Women's Health Book Collective, as that store's hot items. "Ourselves and Our Children" discusses family structure and the process of raising children...
...little further out of the Square on Brattle St., the Paperback booksmith sells largely the same assortment as Harvard Bookstore. The decor is more in the '60s style and the atmosphere is a little less intense, and as a bonus, you can usually find more weirdos browsing there than anywhere else in town. Again, the prices are whatever is printed on the cover, so don't come looking for any sensational bargains. You're sure to find any and all popsychology books, plus the Rolling Stones-'60s revival volume you've been looking for so long, so spend away...
Going into the last week, sales were expected to be up 3% to 5% at Boston's Paperback Booksmith (58 stores); after the final surge, the rise was projected at 8%. Sears in Atlanta reported sharp increases during the last three days, allowing modest gains over last year. Ralph Kaplan, president of Boston's Kappy's Liquors, was ecstatic: "We had a superweek. I can't believe it." At Rike's in Dayton, an official said: "We expected a last-minute flurry. In the last two or three days an overwhelming increase came...