Word: boom
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Dates: during 1950-1959
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...numerically, by far the biggest noise in the boom is made by outboards, which have undergone a revolution of their own in the last ten years. Traditionally, outboards were low-powered, designed with an eye on trolling fishermen. But after World War II, watching the growing trend to family boating, manufacturers began to produce more powerful engines that were designed to drive a boat big enough for the whole family and perky enough to pull a water skier. Since then, outboard motors have become bigger and bigger, now range up to 75 h.p. Equipped with electric starters, a remote steering...
...Lake Texoma. The seven-state Tennessee Valley region accommodated fewer than 10,000 boats on 24 TVA-created lakes in 1947; last year the count ran to more than 45,000. Denver had five fulltime boat dealers two years ago; 49 are making a good living today. The boom has also brought with it 10,000 service facilities ashore that range from simple splintered mooring places to multimillion-dollar marinas that offer plug-in water, electric and telephone connections at dockside, nightclubs, marine supply stores and children's playgrounds...
...Rods & Greenhorns. The boat boom has brought really only one great menace-the hot-rodder, inboard and outboard, whose feckless abandon yearly kills and maims scores of other boatmen and bathers. New federal and state laws are now tightening requirements on registration and demanding strict adherence to traffic rules. Better still is the growing organization of Coast Guard Auxiliary and Power Squadrons, which give free instruction in seamanship, successfully instill a sense of pride in new boat owners...
...this year, mortgage money has not had to compete seriously in the money market because business has kept its capital expansion low. But as home building picks up and improved business sends more firms to the money market, tighter money could take the bloom off the housing boom. Fortnight ago, the Federal National Mortgage Association reported that it purchased more mortgages in the first quarter of this year than ever before, indicating that banks and other lending institutions are beginning to have trouble finding takers for their mortgages...
Paying Its Way. The boom is fathered by increased U.S. spending, but it is mothered by smart marketing. The industry has steadily brought down prices (current range: $225 to $375 per ton for central units in new houses) while putting out more compact, smoother-operating products every year. Thanks to miniaturization, the 1959 models of Admiral, Carrier and others are 50% to 60% smaller than in 1956. General Electric claims that one of its 1959 bedroom models is virtually noiseless. Westinghouse, Fedders, Emerson are putting out install-it-your-self "portable" models. York is packaging parts needed for installation with...