Word: boom
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Dates: during 1950-1959
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...State's senatorial fight looks like a clear-cut party choice this year. In one corner stands John F. Kennedy, a solid Democrat and one of Governor Stevenson's supporters at Chicago. His opponent is Republican incumbent Henry Cabot Lodge Jr. who touched off the original Eisenhower boom. But this is one case where party labels are deceptive; and although the CRIMSON supports Governor Stevenson for the Presidency, we endorse Henry Cabot Lodge for the Senate...
Among the British navy's best little ships in World War II was the submarine Sportsman. Once, after waiting days for an enemy ship to come out of an Aegean harbor, she went right up to the boom, sent a spread of torpedoes through the harbor gates and sank her. By war's end the Sportsman had accounted for 31,000 tons of enemy shipping. This year the British turned her over to the French navy as a training ship. The French made a lady out of the Sportsman, rechristened her La Sibylle...
Flooded Basements. Instead of expanding like Sears Roebuck during the postwar boom, Ward has lopped about 30 stores from its retail chain (current total: 602). As part of his 6-in.-thick manual of "standard operating procedures," Avery ruled that any outlays for maintenance and improvement that exceeded $15 (and in emergencies $200) would have to be approved by him personally. "You could have a basement full of water," said one Ward alumnus, "and not be able to do anything about it until you got Avery's name on a piece of paper. If you wanted...
While waiting for the depression, Avery has lost out on the boom. In the past ten years, though Ward's profits have doubled (to $54 million), its sales (up 75%) have done little more than keep pace with rising prices (the cost of living has jumped 64%). At the same time, Sears Roebuck, which has furiously expanded, has nearly tripled sales (to $2^ billion) and quadrupled earnings (to $111,500,000). Ward's, which in 1938 had 40% of the U.S. mailorder business, now has only 28%, while Sears...
...land of cotton, west Texas as beef country. Today the books are out of date. Cotton was wearing out east Texas land. Today it is prime cattle-grazing country and west Texas is cotton country. East & west, oil derricks prick the Texas sky and a 50-year-old boom goes...