Word: boom
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Dates: during 1950-1959
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...nine, North was experienced enough to work in the fields alone. Life around Brookston was grim for all farmers in those days after the collapse of prices following the World War I boom, and it was harsh at the North farm. Dale North, the father, was not satisfied unless everybody got up at 3:30 to milk, eat and harness up, so they could get into the fields by 5:30. The cheerless life in Widower North's house still troubles Warren North: "We never even had a Christmas tree." By 1930 the father saw the way clear...
...shrewd showman, he refuses to appear regularly on television because he dislikes both the overexposure of TV and the fact that it can rarely offer him the time to develop a finished show. He also refuses to plug his own hits indiscriminately. Having kicked off the calypso boom in the U.S. three years ago, he abruptly refused to have anything further to do with it on the grounds that it limited him artistically...
...more remarkable is that most of the land was among the most forsaken and forbidding in the U.S.: the western desert, burned by searing sun and swept by fierce sand storms. Phillips and the 100 land development companies he heads have been prime movers in the great California desert boom. Once a death trap to pioneers, the desert's rock and sand wastes, with their harsh beauty, dry, pollen-free air and brilliant sunsets, are a delight and a refuge to smog-smothered inhabitants of Los Angeles and other coastal cities. Developer Phillips operates on a simple principle...
...panhandle, Penn Phillips was taught about the value of land. Says he: "The nastiest thing my mother ever said about anybody was, 'They're just renters.' " He gave up a chance at college to go into business, became a real estate man during the Florida land boom, moved to California in 1921, where he built up a stake selling lots. His biggest successes came after World War II, when he recognized that the logical outlet for California's pressing population was the desert...
Trouble-Free Gadget. Today, still riding the crest of a tremendous postwar telephone boom, A. T. & T. is a vast, sprawling creature of wondrous efficiency. Since war's end, it has hiked its take on each U.S. phone from $5.25 to $8-while managing to cut long-distance rates between New York and Los Angeles from $4 to $2.50, and on shorter calls in proportion. Much of that money has gone into $19 billion for plant investment and new equipment, on which A. T. & T. now stands to cash in with dramatic earnings gains...