Word: boom
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Dates: during 1950-1959
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Faintly but distinctly, the mesmeric boomlay-boom of publicity drums on Manhattan's Madison Ave. is heard 980 miles away in Columbia (pop. 43,000), site of the University of Missouri. Stout-souled citizens wonder what is wrong. Chamber of Commerce members writhe to the beat and get the message. It is so nonsensical that at first it seems to be garbled: name the new boulevard (boom-lay boom) after Milton Caniff...
...familiar information floods the C. of C.: Milton Caniff is a cartoonist who draws a comic strip about Steve Canyon, a tall, blond, slightly stuffy Air Force aviator. Steve and his buddies will be portrayed in a new show on NBC television this fall. Best of all (boomlay, boomlay, boom) there is a local tie-in: Miss Columbia Mizzou, raffish blonde who shows up intermittently in the strip, is named after the University of Missouri, near which, in Caniff's fable, she once slung hash...
...notion of what the publicity is for or what they are selling. The city council hears more arguments, schedules a final meeting for next week to decide whether Missouri's teams will ride to glory past pinups of Caniff's (and NBC's) camp follower. Boomlay boom...
...half a dozen big U.S. industries last week, long-term labor contracts that hand out automatic annual pay boosts came under increasing fire. In this recession year, more than 4,000,000 U.S. industrial workers will pocket automatic increases averaging 8? an hour under contracts signed during the boom years of 1955-56-57; some 4,300,000 U.S. workers will also take home cost-of-living raises averaging 3? to 4? an hour-while industry's earnings are expected to decrease by about $2.5 billion. Businessmen who championed long contracts as a prerequisite of labor peace now wonder...
...other side of the coin is that long-term contracts often cost more than they are worth. Insiders say that General Electric thinks it paid too dearly for the five-year contract that it happily signed with the International Union of Electrical Workers in 1955's boom year, now wants no more long-term pacts. Union Carbide also signed its first long-term contracts in 1955-for three years-and once was enough. Labor costs have jumped most in precisely the areas where profits declined most. Last April, Union Carbide's contracts compelled it to hike wages...