Word: boom
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Dates: during 1950-1959
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Five-Cent Coffee. But the nation's mood was wariness-not despair. Many a family was taking advantage of easier credit to buy or build the house that "tight money" kept out of reach during the 1957 boom. Federal Housing Administration loan applications during 1958's first eight weeks added up to 31,929, as against 18,662 in the same span...
...Kress & Co., founded 1896, was beginning to feel its years. While its five-and-ten competitors expanded vigorously into the suburbs and prospered in the postwar boom, Kress kept its stores in the downtown sections, saw sales of its 261-store chain slump from $176.2 million in 1952 to $158.6 million last year. Shareholders could do little to change management's conservative policies because the controlling stock-a 47% block-was held firmly by shy Chairman Rush Harrison Kress, 80. He owned 5% outright and traditionally was permitted to vote the 42% owned by the Samuel H. Kress Foundation...
...current boom started when Decca taped the palpitating score by Elmer Bernstein (no kin to Leonard) for The Man With the Golden Arm found itself with an unexpected hit on its hands. Decca is now high on the charts with the soundtrack music of Around the World in 80 Days by Victor Young. Other companies have rushed into vinyl with the sound tracks of such uncertain musical bets as Mogambo, The Pride and the Passion, Hot Rod Rumble. By and large, present-day studio composers seem a trifle more sophisticated than the practitioners of "Micky Mouse" music...
From Bust to Boom. What makes the growth even more spectacular is that the private-plane boom started off with a loud bust. During World War II so many young Americans learned to fly that small-plane makers saw visions of a U.S. on wings, flying for the sheer sport of it or touring the country in planes instead of the family car. In one heady year, the industry made 34,568 aircraft, seven years' normal production, and collapsed the market. Sport flying proved too expensive, and touring by plane found little appeal. By 1948 production was down...
...power behind today's boom is a completely new approach to private flying. Instead of designing planes for pleasure, the industry designs them for work. "Utility" is the new watchword. With rugged aircraft to match every purpose and pocketbook, the industry has made it highly profitable for many a company-and thousands of individuals-to take to the air (see color pages). Big farmers and ranchers, such as Idaho's R. J. Simplot, who needs three planes to supervise his many farming operations and other interests, are learning that they cannot get along without planes. Using them...