Word: boom
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Dates: during 1960-1969
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Whatever the explanation, the omens seemed so favorable to Commerce Secretary Luther Hodges, himself an oldtime retailer, that he predicted overall Christmas retail sales would run 4% to 5% above last year's high levels. To justify his renewed confidence in the consumer, Hodges could point to the boom in auto sales, which in mid-November reached a record 23.070 cars a day. The rejoicing in Detroit was not shared equally by all automakers: though General Motors had boosted its mid-November share of the auto market to 54% and Ford held a strong 28%. Chrysler's share...
Then all of a sudden--boom. The floor seemed to be filled with blue shirts, all running one way--toward the Uconn basket. Occasionally a white shirt could be seen among them, defending valiantly--but only occasionally...
...with Durables. The Panglossians, says McMahon, can point out that three of the four U.S. recessions since World War II were due to special causes such as the post-Korean cuts in defense spending or the distorting effects of the 1959 steel strike. They can also boast that in boom and bust alike, personal spending on nondurable goods as well as local government expenditures have risen virtually continuously; yet "the U.S. has not suffered particularly severely from inflation." The Puritans, on the other hand, argue that U.S. consumer wants are sated and that the only hope of reviving demand...
...there still is an American Dream, the State of Texas is the American Dreamland. Here flourish the myths-of slim-hipped, soft-voiced frontiersmen and sky-eyed, sexy gals; of boom town bragging and spaces that are Great and Open; of easy wheeling and cool dealing that turn a fortune at the breakfast table and double it at the barbecue; of a DC-3 on every private airstrip and His and Her Cadillacs in every garage...
...must significantly increase hiring. If the Administration prediction of a $565 billion G.N.P. by next June is borne out, that would mean an annual corporate profit rate of $56 to $57 billion. And with that much money in its pockets, U.S. industry might well set off a new boom in spending on plant and equipment...