Word: boom
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Dates: during 1980-1989
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Welcome to the April rush. Across the country last week, colleges were scrambling to land academic superstars. The reason for their push to recruit: with the baby boom busted, enrollments have been on a slow but steady slide since 1980. This has prompted even the fussiest schools to adopt glitzy new marketing gimmicks for wooing top prospects. "Everybody's hustling," says Robert Thornton, director of admissions at New College in Florida. Last week Sarah Lawrence College in Bronxville, N.Y., held an open house featuring a student play and poetry readings to emphasize the school's strength in the arts. Colgate...
Softball vs. Maine (11 a.m.) and Brooklyn College (4 p.m.), Soldier Field: The batswomen's bats sometimes boom and sometimes go bust. Look for them to clean up against these squads. Also, see softball's equivalent of Roger Clemens, Harvard's Lora Rowning...
...huge boom and we were all knocked to the ground. When we got up, all we could see was flames everywhere," an unidentified Italian woman told the state-run RAI television network from her hospital...
JAPAN (PBS, debuting April 4, 9 p.m. EST on most stations). From shogun days to postwar boom, a four-week look at the country's history and culture...
...enterprise. The new action is exemplified by the current industry leader, American Express's upscale Travel & Leisure, a 17-year-old that is still growing briskly, with a circulation of 1.1 million and advertising revenues of $39.5 million. The host of followers has been drawn by the decade-long boom in the U.S. travel industry. This year Americans heading abroad are expected to lay out $32.9 billion (up 14% despite the unfavorable exchange rate in many countries), and close to ten times that amount will be spent on domestic trips. Only food and cars get a bigger wedge...