Word: boom
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Dates: during 1990-1999
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...boom-and-bust '80s may be history, but the banking rough-and-tumble is + now more pronounced than ever. In the U.S. the battered industry is selling assets to recapitalize itself after the debacles of Third World debt, the decay in value of high-risk junk bonds used for corporate buyouts and the collapse of the real estate market in several sections of the country. The mighty Japanese, now far and away the world's biggest banking players, are also being squeezed. Japanese banks face rising interest rates that boost their costs at home and new international capital-reserve requirements...
Generally, though, the mood is not so much one of abject fear as a mixture of resignation and relief. Resignation to diminished expectations, for one thing. The children of the large baby-boom generation are reaching their expensive teenage years, and college costs loom. Something's got to give. Many consumers also feel a back-to-basics sense of relief now that '80s icons like the Santa Fe look, sun-dried tomatoes and goat-cheese pizza have seen their day. Such ordinary pleasures as gardening, milk shakes and fried chicken and mashed potatoes are acceptable once more. Exclusive name brands...
...jogging endlessly in skimpy clothes. Because the effects of sunlight on the skin are cumulative and usually require years of exposure before malignancy begins, the results are just showing up now. The Harvard Medical School Health Letter has neatly summarized the situation: "The bronzed youth of the baby boom, now reaching middle age, are in the vanguard of the melanoma plague...
...twentysomething generation has been neglected because it exists in the shadow of the baby boomers, usually defined as the 72 million Americans born between 1946 and 1964. Members of the tail end of the boom generation, now ages 26 through 29, often feel alienated from the larger group, like kid brothers and sisters who disdain the paths their siblings chose. The boomer group is so huge that it tends to define every era it passes through, forcing society to accommodate its moods and dimensions. Even relatively small bunches of boomers made waves, most notably the 4 million or so young...
...Gross are among TIME's youngest journalists, but they already know how to spot a story their older colleagues might overlook. The result is this week's cover report on the twentysomething crowd, the little noticed generation that has bobbed along in the backwash of the much larger baby-boom group. The two TIME reporter-researchers brought firsthand experience to the task: Scott is 23 and Gross is 24. "David and I knew that we had different ideas, tastes and goals than baby boomers do," says Scott, who wrote the story with Gross. "When we began interviewing other people roughly...