Word: boom
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Dates: during 2000-2009
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...scared to talk to. "Marketers are obsessed with 16-to-24-year-olds while substantially ignoring the largest, richest cohort of women in the history of humanity," marvels Bob Garfield, advertising critic for Advertising Age. "It's bizarre how focused people are on children when the baby boom is just sitting there with hundreds of billions of dollars of discretionary income and very few kids left in the house to spend it on." Women make the majority of purchasing decisions. "The marketers I talked to for my research, I was expecting to find many of them poised to profit...
...When I was starting out, there were very few female coaches,” said Erickson. “The boom I’ve seen is inspiring. It’s totally legitimate for women to be getting great roles in coaching and athletics in general, because we’re prepared and qualified. It’s exciting, and I hope it inspires more young women to do the same...
...such happening was “the Cube.” The group built a 12-foot cubical frame, covered it with red-and-blue fabric, and marched it down Mass. Ave. blaring music from boom boxes. The many-legged cube then wandered the Yard before stopping in front of the Science Center, where members ordered a dozen pizzas and invited passers-by to come hang out inside the mobile party room...
...Clear Channel and Infinity (part of Viacom) have taken advantage of deregulation to buy hundreds of stations with the idea of bringing scale--and higher ad prices--to the airwaves. For a while it worked, as industry revenues rose at a double-digit clip during the late '90s ad boom and stations racked up profits thanks to cost cutting. But for listeners, that consolidation brought homogeneity, as corporate playlists suffocated local jocks, and ever more ads were jammed into each hour...
...genuinely attracted by the area's claim to be the location of James Hilton's classic 1930s novel Lost Horizons, or whether they come (as they always have done) for the spectacular mountain scenery and ethnic Tibetan culture, isn't clear. But what is indisputable is the local tourism boom, facilitated by massive infrastructure projects-from a new airport five years ago to new highways today. What will visitors who make it to this once fabled and remote part of Yunnan province want when they get there? To a new generation of local and expatriate entrepreneurs, the answer is drink...