Word: boom
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...standard bugle. Powered by a pair of 9-volt batteries, the all-weather unit emits a high-quality, dutifully mournful rendition of taps. Listeners say it's a big improvement over the tape and CD versions that some vets have had to endure coming from nonmilitary-issue boom boxes. The Pentagon has shipped 50 of the units to Missouri for a six-month test. --By Mark Thompson
...boom in ad sales may also be an acknowledgment that network TV, for all its woes, remains the only way to deliver commercial messages to vast numbers of potential customers at exactly the same time. In an increasingly fragmented TV world--89 viewing choices in the average home, according to Nielsen Media Research--that reach is arguably more valuable than ever. Though the six networks' share of the viewing pie has shriveled to 56% (compared with 90% for just three networks as recently as1980), an advertiser would have to buy spots on several cable channels, perhaps dozens, to reach...
...annoying 16 min. 8 sec. in 2001, according to the annual surveys commissioned by the American Association of Advertising Agencies and the Association of National Advertisers. So far, that total is not rising this fall. Network executives insist they have no intention of taking advantage of the ad boom by increasing adtime, at least not in the short term, and advertisers despise clutter because they believe it damages the effectiveness of their messages. They're wise to worry, especially as increasing numbers of viewers find ways--everything from established ad-free cable channels like HBO to such sophisticated new digital...
...Check your mail, climb your ladder / Count the pieces you’ve managed to gather / Does it matter? What you trying to achieve? / Let go of your throat if you’re dying to breathe.” Riding producer Ant’s skeletal boom-bap, Slug spits each carefully sculpted rhyme with a clarity and understated resolve that unfailingly drives his thoughts home. The results can be poignant and oft-disturbing, but nearly always manage to captivate...
...Mauritius markets itself as a "cyber island" to serve the African and South Asian markets, its timing is lousy. It missed the dotcom boom and must compete against more established hubs in Singapore and Malaysia. But opportunities remain. Because both London and Paris ruled the island, many Mauritians speak English and French, making the island an attractive bilingual base for American companies doing business in Africa and Asia. IBM, Oracle and Microsoft have opened regional offices there, and last month work began on a $50 million "cyber city" to attract new software and IT companies. The government promises low taxes...