Word: boomer
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Dates: during 2000-2009
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...With boomers having babies later and Gen Xers having them sooner, the market could be enormous. There are 44 million tweens and teens, ages 8 to 18, in the U.S. today--a historic peak surpassing even the baby-boomer generation. Teens alone have a whopping $170 billion to spend annually, thanks to allowances, gifts, odd jobs and part-time employment, according to Michael Wood, vice president of Illinois-based Teen Research Unlimited. "Parents are the No. 1 source of their money, but it's the kids who are choosing what to buy," says Wood. What they mainly buy, of course...
...terribly strange to be 61 ... and on only your first post--cold war reunion tour. Mellowed folk rockers PAUL SIMON and ART GARFUNKEL, whose chilly friendship had kept them from riding the baby-boomer nostalgia wave to its lucrative peak, told a news conference last week that they would finally reunite for a 36-city concert tour starting next month in Michigan. After more than two decades of on-and-off estrangement, the pair was inspired to launch Old Friends: The 2003 Concert Tour after reconciling for a warmly received performance of Sound of Silence at the Grammys last February...
Hallmark Cards prides itself on its ability to translate societal trends into greeting cards. So a few years ago, when Hallmark's marketing group looked into its demographic crystal ball and saw 78 million baby boomers hitting age 50, the company created boxes and boxes of friendship, birthday, anniversary and thinking-of-you cards, all designed to subtly flatter the aging boomer's flagging middle-aged ego. Shipped to Hallmark stores in 2000, the Time of Your Life line of cards was displayed in its own section and featured active midlifers looking youthful as they frolicked on beaches and dived...
...polish the image of these vehicles by stuffing them with higher-performance engines and hot-rod accessories. The ultimate prize: billions of car payments that will flow from Generation Y. The 68 million Americans born between 1977 and 1995 represent the largest demographic bulge since that of their boomer parents and will drive car sales over the next two decades. About 3.5 million Gen Y drivers get their license each year. Automakers are clamoring to provide their first new car, even if it's a cheapie, in hopes of selling them pricier vehicles later...
...Indonesian acts have ever found listeners outside the country, which is known abroad more for dangdut, gamelan and other ethnomusicological favorites. But Indonesians have been die-hard rock 'n' roll fans since the 1970s, when Procol Harum and Deep Purple made Jakarta a regular tour stop. The baby-boomer crowd still waxes nostalgic for classic rock licks and to this day continues to invite hair-band has-beens such as White Lion and Megadeth to embark on resurrection gigs. Subsequent generations, however, have forsworn feathered hair and eye shadow; the kiblat now is MTV. Seringai front man Arian, for example...