Word: boomer
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Dates: during 2000-2009
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...bigger, in stories and ads, on SUVs, watches and sports apparel than on diapers and baby equipment. Dads and Dadmag.com an unrelated online fathering magazine, also favor the sports hero as parental role model, with cover stories on Cal Ripken and Bo Jackson, and a regular column written by Boomer Esiason. Helpful parenting websites with solid dad components--but a bit less testosterone--include father.com slowlane.com and familyeducation.com...
...take on a shape we've never seen before. Based on its research, Del Webb already outfits its new houses with high-capacity wiring for home offices and offers options such as home exercise rooms. Integrated computer, security and entertainment systems will be the next must-haves in boomer retirement housing...
...even if we're living the high life in Maple Boomer Retirement Ridge Heaven, don't expect us to mellow much, to lessen our demands, our insistent wish that the world pay attention to us, us, us!!! In a Del Webb survey of boomer attitudes, respondents said their greatest contribution in retirement will include "demanding funding for medical research." The red ribbon for AIDS and the pink ribbon of breast cancer will be replaced by gray ribbons of gerontology...
...calls Social Security "the mother of all Ponzi schemes"). Those two are either going to have to work a lot harder to support all the old folks, or we will see a spectacle of misery unprecedented in the world's wealthiest nation. Two irrefutable facts, the size of the boomer generation and the tendency of the elderly to vote in greater percentages than any other age group, will converge to create a daunting political force...
Sewell's class is small--just eight women, all boomer age or older--and was clearly designed with the forgetful in mind. Though the group meets six times over six weeks, the participants all wear name tags at all the sessions. Members who forget to attend a class are free to come back in the next six-week cycle--especially helpful for absentminded folks like me who may still be trying to make up missed dental appointments originally scheduled...