Word: boomer
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These stunning images, shot by celebrity photographer Annie Leibovitz, are the centerpiece of a counterintuitive new ad campaign by the maker of Dove soap to promote its latest line of beauty products. In its first global launch ever, Dove hopes to attract the 40 million or so baby-boomer women in the wrinkle-war zone with a provocative twist: instead of demonizing wrinkles with "antiaging" products, Dove celebrates them and calls its new line Pro Age. For the Anglo-Dutch consumer giant Unilever, Dove's $52 billion parent company, the stakes are high: total sales in 2006 grew just...
...broader sense, The Sopranos is about male baby-boomer American leadership in an age of irreconcilable demands and diminished expectations. As a Mob boss and a family man, Tony is caught between what he is and what he imagines himself to be. He cannot muster the stoicism the past demanded of men nor the sensitivity the present does. He whines to his therapist and "goes about in pity" for himself (the quote is from an Ojibwe proverb that Tony reads and that he believes applies only to other people), yet he longs for the days when men were strong...
...boomer generation is also bidding. Meyers credits the trend for what he calls "starchitecture" for creating the rush on contemporary design. "If you've seriously been collecting art for 25 years and you've got all the best pieces of the artists you collect, and you're ready to retire, then you're going to build your own personal museum," he explains. And in that "museum," the object you sit on has to be as important as the art on the walls. Meyers estimates that 90% of the people collecting design are contemporary-art collectors. "The art world is eating...
...Eventually we will have to explain 9/11 to a new generation, just as the greatest generation had to explain Pearl Harbor to my baby-boomer generation. What will we offer as an excuse for the mess we have created? That we envied the greatest generation's World War II glory and felt cheated that Vietnam was all we got? As it has turned out, the Iraq war isn't our World War II, nor is it another Vietnam. It is our World War I: a frivolous, costly, arrogant war that has set off an economic disaster, bred not just...
...such success.Did I mention that there are many examples? “Wikinomics” could very well have been renamed “The Book of Big Business Mass Collaboration Success Stories,” and marketed as a collection of bedtime tales for the money-minded Baby Boomer. But although it makes “new” business concepts sound interesting, the book quickly becomes as repetitive as Mrs. Kimball lecturing you while you were hogging the blocks during playtime. It never reaches the same level of enjoyability as other popular works of social science. After...