Word: boomer
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...public radio station cut short a job interview after the boss read his blog; he was later hired by the Oregon Shakespeare Festival to "build buzz online." Trunk, who now blogs about workplace issues on Brazen Careerist, says telling young workers not to blog is like telling a baby boomer not to use the phone. "When major corporations try too hard to block the electronic community," she says, "Generation Y just leaves...
...financial-services firm Scottish Widows, who calculates that about 1 in 3 of Britain's 24 million households now have estates that would fall within the taxman's reach. Young herself admits she has an inheritance-tax "problem." Blame the explosion of house prices. Unlike their parents, European baby boomers tend to own their homes. As prices have soared over the past few years in almost every country except Germany, these homeowners have enjoyed big increases in the value of their total assets. But in many cases, the rise has pushed their net worth over the national minimum thresholds...
...enough dairy? I evidently do not and could extend my life by six months with a few chunks of cheese or some yogurt each day. Such are the benefits of calcium, as prescribed to me on the new boomer-centric website Eons.com...
...Boomer Project, an online newsletter that tracks marketing strategies, is even more critical. It points out that boomers use the Web for research, not community, and that they rarely respond to age-specific messages. "Boomers track time with how they feel," it concludes. "Age is incidental...
...politicians hope to be. Richard Nixon, a president whose insecurities and intimations of unworthiness reached pathological levels, invoked TR throughout his presidency, right up to the mawkish speech he gave as he left the White House two steps ahead of the sheriff. For politicians of the soft and pampered boomer generation - "well-meaning little men," as TR once called the type, "with receding chins and small feet" - TR is a perfect reproof, and they respond by embracing him. Clinton placed a bust of the Rough Rider on his desk. Bush moved TR's portrait to a prominent spot...