Word: boomer
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Hallmark Cards prides itself on its ability to translate societal trends into greeting cards. So a few years ago, when Hallmark's marketing group looked into its demographic crystal ball and saw 78 million baby boomers hitting age 50, the company created boxes and boxes of friendship, birthday, anniversary and thinking-of-you cards, all designed to subtly flatter the aging boomer's flagging middle-aged ego. Shipped to Hallmark stores in 2000, the Time of Your Life line of cards was displayed in its own section and featured active midlifers looking youthful as they frolicked on beaches and dived...
...polish the image of these vehicles by stuffing them with higher-performance engines and hot-rod accessories. The ultimate prize: billions of car payments that will flow from Generation Y. The 68 million Americans born between 1977 and 1995 represent the largest demographic bulge since that of their boomer parents and will drive car sales over the next two decades. About 3.5 million Gen Y drivers get their license each year. Automakers are clamoring to provide their first new car, even if it's a cheapie, in hopes of selling them pricier vehicles later...
...Indonesian acts have ever found listeners outside the country, which is known abroad more for dangdut, gamelan and other ethnomusicological favorites. But Indonesians have been die-hard rock 'n' roll fans since the 1970s, when Procol Harum and Deep Purple made Jakarta a regular tour stop. The baby-boomer crowd still waxes nostalgic for classic rock licks and to this day continues to invite hair-band has-beens such as White Lion and Megadeth to embark on resurrection gigs. Subsequent generations, however, have forsworn feathered hair and eye shadow; the kiblat now is MTV. Seringai front man Arian, for example...
Gitlin acknowledges that the 1960s, through media, music and the lore of the vocal Boomer generation, has been suspended in time as a glittering era of idealism, collaboration and carnival-like counterculture. The fashion and music of the ’60s remain as ubiquitous now as then. The concrete victories of the Civil Rights Movement and the sexual revolution are, in many ways, routinized into our culture, he says...
These semantic acrobatics arise partly from fears of being labeled a man-hater, or being associated with a legacy of middle-class, white baby boomer feminists, the so-called Second Wave...