Word: boomer
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...plans to show that if it tugs the heartstrings, it will pluck the purse strings too. With such slogans as "More power and less flower" and "If you sold your soul in the 1980s, here's your chance to buy it back," VW hopes that blending baby-boomer nostalgia with Generation X sophistication will help sell as many as 50,000 Beetles in the next year. "This car is for people who see the world's glass as half full," gushes Jens Neumann, VW managing director for North America. "There is a delightful, approachable familiarity about this car. When people...
...just over a year, the latest being Loon Mountain in New Hampshire. He's part of a trend in which four big companies--Vail Resorts, American Skiing, Intrawest and Booth Creek--are rapidly buying up ski areas. The four are banking on snowboarding youngsters and their two-planking boomer parents to create a new era of accelerating growth for a ski industry that has gone nowhere for a decade...
TURN UP THE VOLUME Bill Clinton isn't the only boomer who needs a hearing aid. The average age of Americans with tinnitus, ringing in the ears, which is a sign of hearing loss, is down...
...Hillary turns 50, which is a birthday that compels almost any woman to step back and examine whether the drape and line of her life fit the woman she once dreamed of becoming. The cutting edge of female Baby Boomers, of whom Hillary is the most famous, approached adulthood with a wild, subversive earnestness. These women would change the world, have careers, build strong marriages, raise good children and keep their sense of humor. Hillary has been a beneficiary of these expectations, and as First Lady also their most conspicuous victim. Her Wellesley education and Yale law degree...
Where's the girl that once I was? I hear that sentiment frequently from friends approaching midlife. But I never heard it from my mother or the women in the neighborhood, and that wasn't just because they didn't go around paraphrasing Broadway musicals. Unlike Baby Boomer women, dear old Mom just soldiered on without theorizing too much about it. She didn't look for meaning in a diaper, or make distinctions between quality vs. quantity time. She wished she were not so plump, but it would have never entered her mind to take two hours...