Word: boomeranger
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...departments include "Pat on the Back" ("Praise for those not already smothered with it"), "You Should Know" ("If you are going to buy a puppy"), "Yesterday" ("When a pretty filly, Goldsmith Maid, was the belle of the sporting world"), "Under 21" ("Some wonderful things can be done with a boomerang"). Among the new magazine's regular contributors: Tennis Player Bill Talbert, Sport Writer Red Smith, Football Grandee Herman Hickman, Nature Humorist John ("Tex") O'Reilly, Novelist and Boxing Impresario Budd Schulberg...
Many advertisers believe that any mention of their product helps sell it. Not so, says Market Researcher Horace Schwerin. Actually, "quite a few advertising efforts do boomerang" and "leave people less favorably disposed toward the product than they were beforehand...
...intensity of the attack on-the FHA mounted, a boomerang effect appeared as a dangerous possibility. Many sensed that if the political moralizing were allowed to get out of hand, the agency might be completely destroyed. To complicate matters, the savings and loan associations, long-time enemies of FHA, seemed anxious to cash in on the public indignation and press for abolition of the service. As competitors of the federal government in the mortgage insurance business, they have every reason to hasten...
...newsman himself, McCraken leaves the editorial side to his editors, believes that first of all a newspaper is a business enterprise. Although he is a lifelong Democrat, his Laramie Republican-Boomerang (circ. 2,904) and Cheyenne Wyoming State Tribune (10,413) are pro-Republican because that is what they were when he took them over. Each of McCraken's publishers has come up from the ranks, gets a big stock share in the paper he bosses. McCraken's community-minded dailies (five of them tabloids) rarely crusade, avoid sensational stories...
MUST LOOK AFTER THE QUEEN, headlined News of the World, biggest weekly newspaper in the world (8,230,158). The alarmist stories in London newspapers came flying back to Australia with the force of a well-thrown boomerang...