Word: boomerism
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Dates: during 1990-1999
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...allergic to rumination. The emcee for his rally in Biloxi, Mississippi, warmed up the crowd by chanting, "Dole's not dull. Dole's not dull." But Dole, whom G.O.P. guru Ken Duberstein dubbed the Comeback Adult, can counter Clinton's act with an admonition: Sure, the baby boomer may read more, talk more, surf the net, hum the pop charts. But I am an adult with a memory, and useful scars, and a better radar system to guide us safely through the wilderness...
...violence. But at least everyone was talking the same language. When Viacom's Jonathan Dolgen warned that putting ratings on shows might make the networks shy away from strong programs like NYPD Blue in favor of more frivolous fare like Starsky and Hutch, the nation's chief Baby Boomer reacted with mock offense: "I have a deep emotional attachment to Starsky and Hutch...
Still, a quarter-century is a millennium in pop music. When Lennon was killed, a teenager sadly remarked, "This is the death of a generation--my parents'." Beatlemania II might amount to little more than a geriatric palpitation for a Boomer Brigade that has no Lawrence Welk to usher them into their twilight years. What are the Beatles to the kids of the mid-'90s? Last month Anthology video director Bob Smeaton had Ringo on the editing screen as a 19-year-old watched. "I said to him, 'Who's that?'" Smeaton recalls, "and he says, 'Ah, that's Paul...
...Twenty years ago, we were smokin' grass," says Joe Armstrong, publisher of Garden Design. "Now we're cuttin' it." Formerly publisher of Rolling Stone, he has followed his baby-boomer generation into its latest passion. Once a dry periodical for professional architects and gardeners who speak fluent Latin, Garden Design was redesigned and reintroduced last April with a price of $5 an issue and a circulation of 50,000: average age, 43; median income, $71,000. Like other high-end offerings, its glossy editions feature gorgeous photography, closeups of sweaty petals and buxom peonies, landscapes that cry to be painted...
...also more shameless and adolescent; sometimes both at the same time. The great skirmishes against the blue-nosed guardians of culture-the Hays Office that policed movies in the '30s or the network censors who tormented the Smothers Brothers in the late '60s-became the stuff of baby-boomer folklore...