Word: boomerism
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Dates: during 1990-1999
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They had better think of something. The big U.S. greeting-card companies are having a hard time tickling funny bones, warming hearts and sparking reflection. And they've got big demographic and cultural problems. Grandma's cohort, traditionally an easy audience and big card buyers, is dying off. Female boomers buy cards, but they're quite diverse in sensibility and ethnicity, so the one-size-fits-all approach isn't working. Boomer men, much like their fathers, avoid card racks for all but the most mandatory occasion, like birthdays and major relationship screwups. For Generations X and Y, paper cards...
Want to sell lots of your new product? Here's a classic formula. First, imply that it cures some baby-boomer malady, like the dimming of memory or sex drive. Then hint that there might be a shortage of the miracle elixir. Sundown Vitamins seems to be taking both approaches with Cellasene, an herbal remedy imported from Italy that it claims "helps eliminate" cellulite, the dimply, cottage-cheese-textured deposits of fat that gather on the hips, thighs and buttocks of most women past their...
Lauren has always had the ability to move with his mostly boomer customers, and that skill is now getting a crucial test. When sportswear exploded, he created Polo Sport. Designer jeans? Ralph was big. When value was king, he offered the lower-priced Chaps line. His recent custom-made Purple Label commands some $2,500 for a man's suit. (Now there's something Wall Streeters should warm to.) "My job is to feel the changing times," he says...
While I Was Gone continues in the style of her earlier novels, The Good Mother and Inventing the Abbotts, using juicy plot and psychological insight to create an engaging read. Above all, readers will discover that it is a memorable work and a relevant commentary on a Baby Boomer's conflict between ideology and reality...
That's great news--if you can afford it. Trouble is, recent studies indicate that most boomers will outlive their savings--unless they change their ways and their retirement plans. A Merrill Lynch report found that the average boomer couple are saving 39% of what they should to preserve their life-style through decades of retirement. Says Sara Rix, a senior policy analyst at the American Association of Retired Persons: "Boomers aren't saving enough to maintain the standard of living to which they've become accustomed...