Word: boomerism
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Stanley, a dentist, and Beatrice, an office manager at his practice, are both 65. They swim, read and take long walks on the beach during their spa visits--and increasingly they find themselves bumping into other couples their age and younger. It's no coincidence: the number of baby-boomer couples taking spa-oriented vacations accounts for 1 of every 3 spa-goers, up from 1 in 5 just five years ago, according to industry estimates. The most popular destinations in the U.S. are in Arizona, California, Florida, Texas and New York. Outside the U.S., top destinations include Mexico...
Women have long appreciated the spa as a place to relieve tension and stress. Now the men in their lives are discovering the same benefits. KSL Resorts in La Quinta, Calif., surveyed boomer men in October and found that 20% of them had been to a spa. That's up from less than 1% five years ago, says Arthur Berg, vice president of marketing for KSL. "You used to see the wives in this age group go to the spas while the husbands played golf," Berg says. Now the men, driven to stay fit and attractive and to reward themselves...
...portrayal of their Savior or the over-the-top story lines than by Daniel's progressive preaching. "If temptation corners us," he says in a sermon after Grace's arrest, "maybe we shouldn't beat ourselves up for giving in to it." His is an easy-listening, baby-boomer ministry, not so much fire and brimstone as Fire and Rain. Of course, Daniel is a priest in a liberal church; American Episcopalians have even ordained a gay bishop, to the consternation of conservative members and the church's overseas counterparts. (The church has had no comment on Daniel...
Experts in higher-education compensation attributed the jump in salaries of university presidents to increased demand for a limited supply of qualified candidates. The retirement of baby-boomer administrators added pressure to the market for top university posts, they said...
Zander tells the story with a baby boomer's nostalgia for his 1950s childhood and a true salesman's pride. Now CEO of Motorola, Zander, 58, doesn't hide the fact that he has tried to animate the company with his particular brand of Brooklyn moxie. He acknowledges that Motorola has a storied past. (Its engineers invented the cellular phone and the walkie-talkie, and it was one of the world's first manufacturers of semiconductors.) But in the years before Zander took over, Motorola had been losing ground to the market-leading muscle of Nokia and to the stylish...