Word: boomerism
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...recent article in The Weekly Standard, David Brooks offered an explanation for McCain's odd rapport with the young. McCain is the anti-boomer, wrote Brooks: He appeals directly to the elderly ("The Greatest Generation") and to their grandchildren, but cares not so much for everyone in between. McCain favors self-sacrifice to immediate gratification, frugality to indulgence, prudence to pleasure. Self-gratifying boomers are personae non gratis...
Poor women!" sighs University of Michigan cardiologist Dr. Lori Mosca. "Every time a new study comes out, they have to revisit the decision they've made." That decision, of course, is the one that currently confronts millions of baby-boomer women just entering their menopause years: whether or not to supplement their bodies' flagging supplies of estrogen in hopes of preventing late-in-life maladies like osteoporosis and heart disease...
...answer seems to be time, information, community and horoscopes. Some of the Web's female pioneers discovered this golden formula by accident. Candice Carpenter claims she and Nancy Evans launched iVillage.com in 1996 as a gender-blind baby-boomer site focused on parenting, health and work. A year later, though women at the time accounted for fewer than 10% of all Web users, she says 75% of iVillage's traffic was female...
...auto industry's annual coming-out party in Detroit last week, carmakers sent a loud message to baby boomers: Get in the backseat. Young, young, young--the word came up over and over again at virtually every one of the North American International Auto Show's glitzy vehicle unveilings. And when the industry's boomer executives weren't making impassioned pleas for attracting younger buyers, they simply turned to the babies themselves, who appeared in person or on MTV-inspired videos, twentysomethings and teeny boppers cooing over the many cars now aimed directly at them. Two of the industry...
Executive producer Linwood Boomer (3rd Rock from the Sun) loosely based the series on his own more prosaic experience of being labeled "gifted" and growing up in a California household of "four monstrously hungry kids who broke everything." His script charmed Fox entertainment president Doug Herzog, who committed to 13 episodes despite the show's cost (shot with a single camera for a more cinematic look, it costs about $1 million an episode, compared with at least $750,000 per half-hour sitcom). The producers launched a nationwide search for Boomer's megabrained alter ego and found Muniz...