Word: boomerism
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...Baby boomers who want to stay young forever--and who desires anything less these days?--are giving the pharmaceutical industry something that very few consumer-products makers have: a growing, demand-driven market. American companies will spend more than $20 billion this year to develop pills and potions for everything from wrinkles and baldness to the prevention of strokes and heart attacks. More boomer selfishness? Maybe not. If science insists on getting more mileage out of the engine and prolonging our lives--thus allowing us to work into our 70s--what's wrong with maintaining the chrome and fenders...
...drug companies aren't the only ones that will benefit from boomer products. The industry will spend more than $1 billion this year selling its new remedies. The pitches may have the familiar ring of youth-in-a-bottle advertising. Only this time, the stuff will really work...
...baby boomer nostalgia does not fuel Fleetwood Mac's comeback alone. In two decades, the pop music scene has not seen an artist who can convey vulnerability and angst quite like Fleetwood Mac's lead vocalist, Stevie Nicks...
With the state of Social Security already in jeopardy due to the baby boomer bulge, this is risky business. Basically, it would be the equivalent of my borrowing from a potential pension to pay rent for that perfect summer apartment. And the final product the government's betting on isn't nearly as high quality...
Which raises a question that, says Moore, "we've never really dealt with": What to do with the money? He and Reischauer agree that at least some of it should be devoted to shoring up the Social Security system against the flood tide of baby-boomer retirements around 2012, though they disagree on the mechanism...