Word: boomerism
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...want to hang out with him--and buy his bikes. Just ask Harley-Davidson. The hogmaker fell under Buell's spell 15 years ago when it decided to purchase a 49% stake in the tiny company as a way to attract a younger demographic to the iconic baby-boomer brand. Harley kept increasing its stake over 10 years and finally bought it all in 2003, even though Buell accounts for a mere 2% of Harley's sales. "What does Buell bring to Harley?" asks Don Brown, analyst and president of DJB Associates in Irvine, Calif. "Good question." In 2007 Buell...
...stairs leading to “Studio 74” at the Office for the Arts are already packed with a peculiar crowd by 8 p.m., when the Harvard Ballroom Dance Team swing lesson is scheduled to begin. Local community members of every age—Baby Boomer couples looking to spice up married life, graduate students fine-tuning their skillz on the dance floor, and a motley of others—mingle with students as we wait awkwardly for the previous class to vacate the room...
...sign up more boomer customers--a generation ripe for coverage but still classically in denial about its age--insurers are echoing the "lifestyle" planning that has been so successful in the mutual-fund industry. Only instead of a fund that automatically shifts to conservative investments as you age, they're providing long-term-care insurance that allows you to start small and add coverage as you near the time in life when you'll most likely need it. Allianz, for example, lets you lock in a good-health discount and make adjustments every five years. With MetLife...
Diverticulosis is a baby boomer disease, prevalent among aging Westerners - one in 10 Americans over 40, both men and women, have it, according to the National Institutes of Health. By age 60, one in three Americans develop the tell-tale colonic bulges, and two-thirds of Americans over 85 suffer from the disorder, according to Strate's study. The exact causes of diverticulosis are poorly understood, Strate says, but a leading culprit appears to be the Western diet...
...think that the ideological battles of the '60s have continued to shape our politics for too long," Obama told TIME. "The average baby boomer, I think, has long gotten past some of these abstract arguments about Are you left? Are you right? Are you Big Government? Small government? You know, people are very practical. What they are interested in is, Can you deliver schools that work...