Word: boomerism
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...often what passes for wit is merely the insertion of brand names or pop- culture references designed to get a rise out of the baby-boomer audience. "For a guy who knows all the words to In-A-Gadda-Da-Vida, you're starting to sound an awful lot like Pat Boone," says Murphy. Or: "I've been carrying this kid for longer than Bonanza was on the air." At Phil's, the wateringhole where Washington's movers and shakers supposedly mingle, the running gags about famous patrons ("I keep telling Koppel to stop bringing in that garbage") amount...
Throughout the book, Coupland creates a vocabulary for this generation without a voice. For example, members of the twentysomething generation occasionally feel a touch of "boomer envy"--envy of material wealth and long-range material security accrued by the baby boom generation. Although they're envious of baby boomers' successes, Generation Xers refuse to put up with the hippie nostalgia of their elders...
Coupland's protagonists are three refugees from our media-dominated (and therefore boomer-defined) society. They live on the edge of the desert near Palm Springs, where "the rich people pay the poor people to cut the thorns from their cactuses." Andy Palmer, Dagmar Belling-hausen and Claire Baxter are all members of Generation X--the generation without cause and without direction...
...card-carrying baby boomer, I take this death personally. Not that I ever was really a yuppie, of course. But walking the greed-locked streets of Manhattan at the dawning of the new age of avarice, I felt like John Reed in Moscow in 1917. A revolution in human consumption patterns was under way, and I was on the barricades, ordering grilled tuna with sun-dried tomatoes, an arugula-and-radicchio salad, an insouciant Chardonnay and cappuccino...
...Marine divisions, which had moved inland. The Marines attacked at points known to allied commanders as the "elbow" of Kuwait, where the border with Saudi Arabia turns sharply to the north, and the "armpit," where it abruptly sweeps west again. They were led in person by Lieut. General Walter Boomer, the top Marine in the gulf area, according to operational plans he had forwarded only 16 days earlier to the Pentagon, where they caused raised eyebrows because of their audacity. But they worked...