Word: boomeritis
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Dates: during 2000-2009
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Experts in higher-education compensation attributed the jump in salaries of university presidents to increased demand for a limited supply of qualified candidates. The retirement of baby-boomer administrators added pressure to the market for top university posts, they said...
Zander tells the story with a baby boomer's nostalgia for his 1950s childhood and a true salesman's pride. Now CEO of Motorola, Zander, 58, doesn't hide the fact that he has tried to animate the company with his particular brand of Brooklyn moxie. He acknowledges that Motorola has a storied past. (Its engineers invented the cellular phone and the walkie-talkie, and it was one of the world's first manufacturers of semiconductors.) But in the years before Zander took over, Motorola had been losing ground to the market-leading muscle of Nokia and to the stylish...
Like many women in her age group--whom fashion marketers refer to as the baby-boomer generation of women, 35 and up--Deneen has money to spend on clothing but doesn't feel there are many options on the retail horizon. Department stores such as Macy's and Dillard's, where Deneen and her contemporaries have traditionally shopped, fall short. The common complaints are that the merchandise is not compelling (who needs another beige pantsuit?) and the service levels have declined so much that shopping is no longer enjoyable...
...that is changing. Suddenly, specialty retailers from Gap to Gymboree are tapping into the spending power and fashion savvy of boomer women--the 77 million female Americans born between 1946 and 1964 who have long set the pace for marketers and advertisers. Last year the Gymboree Corp. launched Janeville, a Juicy Couture-style line for boomers. In August Gap Inc. introduced Forth & Towne, aimed at mature women, its first new brand since Old Navy debuted in 1994. And in September Liz Claiborne Canada launched a new chain called Yzza for the same age group. Even the denim market is growing...
Forth & Towne also hopes to target four different types of boomer women by offering four brands under one roof: Vocabulary, Prize, Allegory and Gap Edition. Vocabulary is more comfy and expressive; Prize is sexier; Allegory, classic and tailored; and Gap Edition, casual. "This customer has a hard time finding clothes that fulfill all her needs," says Gary Muto, a 17-year Gap veteran who was named president of Forth & Towne last September. "And they all don't lead the exact same life. They are career women, stay-at-home moms and everything in between." Maybe apparel marketers will finally...