Word: boomeritis
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Dates: during 2000-2009
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While My Generation, launched in February 2001, casts a net for everyone 44 to 55, More aims specifically at affluent, educated women, 40 to 60. "Most magazines have a primary baby-boomer audience," says More's editor in chief, Myrna Blyth, 62, who holds the same title at Meredith's Ladies' Home Journal. "What makes More different is that we reflect, report and celebrate this woman on every page." In fact, almost the only criticism you'll find in the More letters column comes from women who think models like Christie Brinkley, 47, are too girlish to be featured...
Gerontologist Ken Dychtwald, 51, questions whether people in this age set want to read magazines about being a baby boomer, arguing that they might prefer magazines that concentrate on tennis, fashion, country-and-western music or whatever else they fancy: "I don't necessarily think we have to join up into a club and have a club magazine." But early indications suggest both magazines are doing well. More's circulation has climbed steadily, from 320,000 when it started in September 1998 to 525,000 last year. My Generation's 3.1 million circulation, carved from Modern Maturity's 20.9 million...
...means intends this as a condemnation of bands like Nirvana, AC/DC or the Ramones. Instead, he argues convincingly that fans’ so-called “danger response” is an illusion, “another noun on the list of baby-boomer indulgence-nouns, which includes other punk rock standards like sellout and hippie notions like progressive.” He also took the word “cool” as an insult when I attempted to ascribe it to him. Doughty compares violent interpretations of music to people who look at drug...
Like '70s, '80s' pilot is heavy on the kind of cringe-worthy details (two words: animal prints) that characterize Gen X and Y nostalgia in general. Whereas baby-boomer touchstones like Brooklyn Bridge and The Big Chill recalled the '50s as more innocent and the '60s as more meaningful than the present, their successors tend to subscribe to the bad-yearbook-photo school of history. Instead of seeing the past as a lost Eden, they see history as an eternal march upward from dorkiness. The more memorable moments in the '80s pilot--already beaten to death...
...their lives - to see what time it is for all of us. When one of them dies, the hour seems very late. Even so, Harrison's death is not a shot to the heart, as Lennon's was. It was Lennon's murder that truly snuffed out the baby-boomer fantasy of eternal youth. If the presiding imp of the golden 1960s could be snatched away so suddenly, what hope was there for the rest of us? Harrison's death, however premature, feels different. It is more in the ordinary course of things, a reminder that the simple passage...