Word: boomingly
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Dates: during 1950-1959
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...Francisco a businessman was negotiating to rent two four-engined planes, worth $4,500,000, through Commercial-Pacific Corp. In Pittsburgh a shipper was dickering with National Equipment Leasing Corp. to rent a 15-tanker fleet costing $126 million. On land, sea and air there is a nationwide boom in equipment leasing, and rental companies are sprouting across the U.S. to supply everything from oil barges to a fleet of diesel engines, a complete rolling mill or a city power plant...
...hairbrushes that cost more than $200, and a child's battery-operated Mercedes-Benz for only $400 were all on sale last week along swank Rodeo Drive in California's Beverly Hills. But the most symbolic luxury item that is putting the bloom on the Hollywood boom is the mink-covered TV set ($950). TV has become the star of a new Hollywood, and the movies merely a supporting player. Items: ¶A single Hollywood TV show, NBC's daily Matinee Theater, hires 2,400 actors a year for speaking parts-50% more than the players used...
...BOOM PSYCHOLOGY...
...spring fever. And now, once again-to use a great mixed metaphor-'The crape-hangers are crying wolf in the marketplace.' " So said Ford Edsel Division General Sales Manager J. C. Doyle last week, commenting on the curious psychology of businessmen and the U.S. public about the boom. Instead of optimism, the greatest economic advance in history has often produced the opposite effect: a fretful, unreasoning pessimism. Like rabid Mickey Mantle fans, the U.S. has become so used to herculean feats that it expects a home run every turn at bat. A mere brace of singles-or merely...
...sense that earnings often failed to keep pace with the increase in sales. But overall corporate profits for 1957's first quarter were expected to tie, or even exceed, the $18.8 billion profit total reported in 1956's first quarter. Yet such is the psychology of the boom that many businessmen, accustomed to record after record, wanted nothing less than a zoom on top of the boom...