Word: boomlets
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Dates: during 1990-1999
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...future. Remember the baby boom? That started when America's fighting men returned from World War II. Now, eight months after the first soldiers, sailors and airmen returned victorious from Operation Desert Storm, military bases from San Diego to North Carolina are bracing for their own baby boomlet. Since the troops got home, positive pregnancy tests have tripled at Fort Hood, Texas, and Fort Bragg, North Carolina. The expectant mothers include Desert Storm vets -- five of the six women in one unit. In San Diego 318 Marine wives have been sent to community hospitals for prenatal care because the docs...
...everyone is worn out, of course. Foreign demand for U.S. products, spurred by the strength of foreign currencies in relation to the weak dollar, has created a boomlet for some manufacturing firms. "If we didn't read about it in the newspapers, we wouldn't know a recession has been going on," says George Schueppert, chief financial officer of CBI Industries, an energy- equipment company that has totted up $1.5 billion worth of new orders this year, largely from Asia and Latin America. But merchandise exports amount to just 7% of American GNP and can scarcely drag the economy...
Busiest Baby Season As the tick, tick, tick of the biological clock sounded ever louder, aging baby boomers got down to the business of having a baby boomlet of their own. Among Hollywood's hottest couples who turned up around town with baby in tow: Patti Scialfa and Bruce Springsteen; Sigourney Weaver and director Jim Simpson; Steven Spielberg and Kate Capshaw...
...Puritan cooking-oil line from a soy-sunflower blend to 100% canola. Earlier this year Dean Foods, a Virginia-based company, rolled out a margarine rich in canola. Next year Frito-Lay plans to introduce SunChips, corn chips fried in canola oil. This surge of interest has caused a boomlet in Kentucky, Tennessee and Indiana, where growers are starting to plant acreage in the 5-ft., yellow-flowering rapeseed plants from which canola oil is derived...
Life-insurance salesmen are normally a garrulous lot. But many are keeping mum after publication this month of a Los Angeles Times article chronicling the latest industry boomlet: door-to-door pitchmen have been plying the city's most crime-plagued neighborhoods and brandishing blood-and-guts clippings from the local press in order to sell cheap policies to residents who might be vulnerable to street violence. The insurance typically costs $10 a month for up to $10,000 in death benefits, enough to cover basic funeral services...