Word: boomlets
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...visible. Remarkably blurless are two new translations: one, a tragedy, Racine's Phaedra, done by Robert Lowell; the other, a comedy, Beaumarchais' Figaro's Marriage, by Jacques Barzun. Coming after Robert Fitzgerald's superior modern rendering of The Odyssey (TIME, April 14), they suggest a boomlet in good translations...
Running for re-election last year against a woman lawyer, Shoo-In Symington ran a lot harder than he needed to, racked up the most lopsided victory (66.4% of the votes) ever recorded in a Missouri senatorial election. His hard race seemed proof that the Symington-for-President boomlet in 1956, when Missouri's convention delegation voted for him as a favorite son, had set presidential ambitions astir...
...Brown might have his sights focused on a lesser prize. In a September conference with Lyndon Johnson, the peripatetic Brown said frankly that Johnson could never win the California primary, though he thought Missouri's Stuart Symington could. This was enough to start a cautious Symington-Brown boomlet, which Symington backers hope to push into a second stage next winter at a Symington testimonial dinner in Missouri-with Brown as the featured speaker and most favored veep. ¶In Norman, Okla., oil-rich Oklahoma Senator Robert S. Kerr (himself a Democratic presidential hopeful in 1952) was quick to announce...
...remarkable aspects of the boomlet is that it was inspired abroad, but has since become a plump domestic business. Four years ago, 99% of the fancy foods was imported; today 40% is made in the U.S. Home-grown companies are cashing in in a dozen different ways. Manhattan's gilt-edged Café Chambord has warmed its cash registers by freezing its delicacies for retail sale, offers a full French line, from single portions of sauce Périgourdine ($1.25) and pompano Véronique ($4.50), to complete dinners for eight at $100 (sea food au gratin, duck...
...Boomlet. With the company in the black, the pair decided that the best way to get more and better pictures to distribute was to build up a stable of independent producers and stars to make them. The independents were only too anxious; they not only had free artistic rein, but by capital-gains deals could make millions if their pictures were successes. One of the first U.A. pictures, Bwana Devil, drew no critical hosannas, but it cashed in heavily on the 3-D boomlet it helped launch...