Word: boon
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...single most direct option is for the government to pay a portion of the salary of each net new employee a company hires. For the recently unemployed, this could be a boon for earlier reemployment. If a company could use new people for expansion but cannot afford them, having 50% of their first year's salary paid by the federal government gives it the opportunity to grow.. This proposal would allow firms which have let people go to save money, even at the peril of the viability of their businesses, the chance to bring them back...
...begins the tale of The Prince's Waitress Wife, by Sarah Morgan (out Feb. 1, just in time for the start of the Six Nations European season), the first of eight rugby-themed romances from Mills & Boon, the iconic publishers of romance novels like Virgin Mistress, Scandalous Love-Child. According to Clare Somerville, director of sales and marketing, the rough-and-tumble world of rugby fits snugly into the publisher's literary field of play. "[The books] have all the elements of a quintessential Mills & Boon romance: jet-set locations, hunky alpha-male heroes...
...Mills & Boon will release one rugby-inspired novel each month as part of its "International Billionaires" series, which it advertises with the slogan, "Life is a game of power and pleasure. And these men play to win!" All details pertaining to rugby-related matters - from the inside of a locker room to the typical day of a p.r. woman at Twickenham - were fact-checked with the Rugby Football Union (RFU), the body that governs the sport in England...
...popularity of Mills & Boon - they sell one book every three seconds in the U.K., which amounts to around 10.5 million per year - provides an opening to expand its fan base. They hope the series will arouse excitement among rugby moms who cart their children to and from practices, and perhaps introduce the sport to the uninitiated. "The beauty of rugby is that you have every shape and size of hunky man," says Jane Barron, licensing and marketing manager for the RFU. "And just think of the different positions!" Mills & Boon have happily jumped in bed with the RFU because, Hutton...
...understand that the city makes a lot of money from the legions of tourists who come to Amsterdam to get drunk and stoned. But as opponents point out, most do so in bars or cafés - not on the street. "We look at it with horror," says Ton Boon, a spokesman for the Centrum Borough, the quaint, canal-lined district in the heart of the city. "It brings in one kind of tourist and chases away another...