Word: booning
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...less) loving just before mailing. Boston's Paper Mate, a division of Gillette Co., one of the largest U.S. penmakers, will launch this spring a new $1.69 refillable pen whose ink is erasable. A $5 million ad campaign for the Eraser Mate will push it as a boon to students, to those who fill out many forms, and indeed just about anyone who needs what the company says "could be the end of writing mistakes...
...Natural Wonder, once aimed specifically at teenagers, to reach women aged 18 to 34?not by changing the products but by picturing slightly older females in the ads. Just over half of all American women now have jobs vs. less than a third in 1968, and that is a boon for the industry. Working women have both the need and the cash to buy cosmetics, and use 30% more of them than housewives do. But they cannot spend hours making up between breakfast and bus stop, so they demand cosmetics that can be put on quickly and easily, at least...
...bargain fares, hordes of vacationers-retired couples, hirsute backpackers, whole families loaded down with bikes, fold-up baby strollers and other paraphernalia -swarmed into the nation's airports and almost overnight cured the airlines' lingering problem of too many empty seats. While it was a boon to the industry, whose planes have been setting records in passenger loadings (63% of capacity) and earnings (expected to be about $1 billion this year), the summer of the discounts was also a season of horrendous delays and deep discontent for the carriers' staple customer, the crowd-weary, briefcase-toting business...
...those diabetics who either cannot make enough of the vital hormone or cannot use it effectively, the feat is potentially a double boon. In years ahead, it should ensure them of an abundant supply of insulin, which is needed by the body to metabolize sugar and other carbohydrates. It will also reduce their dependence on insulin extracted from cattle and swine, which causes allergic reactions in some 5% of the diabetics who need...
...rose at 5 a.m. in order to squeeze in five hours?eight to ten miles?in the water each day, supplemented by thrice-weekly workouts in the weight room. She even turned a bad break into a boon. Last fall she fractured her right leg playing on a swing. Outfitted with a fiber-glass cast, she went back into the water. Unable to use her legs, she swam for six weeks using just her arms and shoulders; the strength gained from hauling a useless leg through lap after lap resulted in dramatically faster times in the butterfly and breast stroke...