Word: booning
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...secretary in an advertising office, he says: "Some day you ought to sign it, like Renoir or Picasso." Honeyed Promises. In millions of homes across the U.S. last week, millions of women celebrated similar rites in great er or lesser degree, intent on enhancing nature's boon or correcting its defects...
Though the Depression cut into the beauty business, it eventually proved a boon by getting more women out to work, making them more conscious of their appearance. In World War II Washington politicians foolishly talked of abolishing the beauty industry for the duration to save materials. But wiser heads prevailed. (When Hitler banned makeup, the women of Germany simply refused to work.) The industry put its lipsticks in cardboard containers, found substitutes for strategic materials. One substitute: a cream type of hair tonic that is outselling the older oil type today. By war's end, sales of cosmetics...
...Dodgers stumbled through their first home stand last week, Smith's amiable hyperbole was borne out by the remorseless arithmetic of the score card. The looming left-field screen that was supposed to turn Memorial Coliseum into a big-league ballpark (TIME, April 28) had become the biggest boon to batters since the rabbit ball. At the end of eight home games, 26 homers had got lost on the far side of the screen only 250 ft. away...
...expects the chemise to take over completely. But it may well prove a boon to the girl with the less-than-perfect figure who wants to conceal, rather than reveal, on the beach-and a bore to the men who have to look...
Municipal Matters. The march of the highways is not always a boon to the small town. Hazel Crest, Ill. (pop. 4,000) has been pierced by the new Tri-State Tollway and would prefer not to have been. Reason: the town already has one of Illinois' highest tax rates and lowest school budgets. The tollway removes from the rolls property that brought an estimated $500,000 a year in taxes. Because of the tax loss, Hazel Crest schools have had to postpone plans for kindergartens and broader art, music and physical education courses. The tollway has also generated...