Word: boons
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...renovate one or two floors. The Stouffer chain has introduced a hotel-within-a-hotel in eight of its 20 establishments. Perhaps to help executives justify the premium of $30 over the price of a standard $80 room, Stouffer emphasizes how its ritzy amenities can be a boon to business productivity. Says Senior Vice President Ronald Nykiel: "In the morning, coffee, a roll and a paper are brought to the rooms, getting the executives off to a fast start. If they need a suit pressed or reservations made, the concierge will take care of it." According to Lidman, executives...
...demand for specialized calendars of all types has been a boon to both bookstores and publishers. An estimated 600 titles are available this year, up from just 120 or so five years ago. Says Jon Beckmann, publisher of Sierra Club Books: "In the 1960s people never bought calendars." Nowadays they may buy several. The California-based Sierra Club was a pioneer in marketing richly illustrated calendars as wall and desk adornments. The organization expects to sell about 400,000 copies of its 1984 engagement book, which has pictures of natural vistas. Price: $7.95. Seeing the promotional value and fund-raising...
...piece was a boon for Parade, too. Says Editor Walter Anderson: "We lucked out." The idea seemed natural to Anderson. "Americans are really into physical fitness, and having a President who is really into it too is great. His body is evidence enough he takes care of himself. We wouldn't have asked Johnson or Nixon." Did questions of propriety arise? The magazine originally wanted a more strictly personal account, without advice to fellow, flabbier Americans. "We thought that was too self-centered," says David Gergen, a Reagan aide...
Surprisingly, the home-video craze has not yet reduced movie theater attendance, which is projected to increase 2% to 3% this year. In fact, Paramount has come up with a way to make cassette sales a boon to the box office. The Raiders tape contains tantalizing previews from a follow-up coming to theaters in May: Indiana Jones and the Temple of Doom...
Nonetheless, many experts believe the new technology will be successful because it will be such a boon for middle-class consumers who have neither the time for banking errands nor the luxury of a personal accountant. Said George Kagan, a Miami lawyer, after seeing a Viewtron demonstration last week: "This intrigues me. I can see in five years looking back and saying, 'How did we do without this?'" If enough consumers agree with Kagan, the table-top teller could become the hottest home appliance since the Cuisinart. -By Stephen Koepp. Reported by Marilyn Alva/Miami and Frederick Ungeheuer/New York