Word: boost
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Dates: during 1930-1939
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...went aboard the Rex, Mr. Gerard undertook to give President Roosevelt a parting boost by declaring that he had $20,000 to bet 2-to-1 on Roosevelt's reelection, boasting that he could find no takers (TIME, July 27). If he thought that his offer would be safe because he was at sea, he was mistaken. Robert B. Greene, a Wall Street betting commissioner, in a radiogram to the Rex, took half the Democratic financier's bet for a client. Next a Republican who voted for Roosevelt in 1932, Le Grand Bouton Cannon of Tuxedo Park...
...Benito Mussolini, success of the Spanish rebellion might mean more than another boost for Fascism. All over Europe the same rumor was being spread last week. In return for Italian backing and Italian munitions, Spanish Revolutionist Francisco Franco had promised Benito Mussolini to end Spain's present alliance with France and to give Italy the right to fortify Ceuta, opposite Gibraltar, and to use one of the Balearic Islands as a naval base. The Spanish Fascists were a long, long way from victory last week, but if they should succeed and if there were any truth in this rumored...
Chairman Eccles can do nothing to stop the inflow of gold, but he can do several things about the effects of gold imports. One of them is the power to boost reserve requirement as much as 100%. Another is to sell the Reserve System's Government bonds, resulting in a dollar-for-dollar reduction in reserves. By raising the reserve requirement 50%, Chairman Eccles mopped up nearly $1,500,000,000 of the excess, leaving about $1,900,000,000 to worry about after Aug. 15. And while $1,900,000,000 is a larger figure for excess reserves...
Measured praise for Chairman Eccles and his Board was heard last week from none other than Montagu Collet Norman, foxy old governor of the Bank of England, who arrived in Manhattan for one of his hasty U. S. visits. Asked what he thought of the boost in reserve requirement, he replied...
...account was Certo, for General Foods Corp. Knowing nothing about gelatin products, Partner Benton went to New Jersey, Partner Bowles to Connecticut, ringing doorbells for four months, asking housewives questions until they had 533 typewritten pages of data for their campaign. General Foods gave the young firm a terrific boost when it handed Salesman Benton six big food accounts on his birthday in 1932, still entrusts it with a handsome slice of its $10,000,000 annual advertising budget. One of Benton & Bowles's smartest stunts was to cash in on 1933 Repeal sentiment for Adolf Gobel, Inc. (frankfurters...