Word: boosted
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Dates: during 1940-1949
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Mindful of his publisher-sponsors, Hogan argues that facsimile could boost rather than bust the press. Smart newsmen, says he, will use it for spot bulletins and edition teasers. Yet many a skeptical publisher, with one eye on his costly presses and linotypes, noted that during the eight night hours, a facsimile recorder could be rolling out a 128-page morning newspaper, with news hours ahead of the standard press...
With empty pockets ostentatiously turned out, and hats in their hands, the railroads called on the Interstate Commerce Commission last week. Humbly they asked for a 25% increase in freight rates. They also wanted to keep the 10% wartime boost in passenger rates...
...Never Know Us. In another week or so Editor Ingersoll plans to unveil a PM drastically restyled typographically, with less foreign and more local news. Along with the shake-up will come an advertising campaign to boost circulation (now 145,000, the lowest of Manhattan's nine dailies). Theme: it's a new PM, not the newspaper you think it is. Says Ingersoll: "If you're always crusading, you get to be a bore...
...booming '20s, one of the financial shenanigans which helped boost stocks to their shaky 1929 highs was stock splits. For example, a corporation whose stock had been pushed up to $100 might split it by exchanging one share for ten, selling at $10 each. Thus, small-fry speculators were lured in, and the price could be run up again far beyond the stock's true value...
...Murray studios in 61 other U.S. cities are owned independently (mostly by ex-New York instructors), operated under a franchise system through which Murray gets 10% of the gross. Last year all this paid Murray and his wife a net profit of $500,000. This year he hopes to boost his gross to a record...