Word: boosted
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Dates: during 1950-1959
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...nation's goods and services to alltime records had stepped up production and expansion plans all down the line. Items: ¶ The U.S. oil industry will spend more than $350 million over the next ten months for new refineries to meet the demand for oil and gas, thus boost refining capacity 335,000 bbls., to 8,582,800 bbls daily...
AIRLINE competition will get still another boost from the CAB, this time on the East Coast. Delta Air Lines, now the fifth biggest U.S. passenger carrier, will get a crack at bigger markets, with 2,000 more miles of routes spreading from Atlanta and New Orleans to New York. Eastern Air Lines, which has had the routes to itself, is fighting mad, promises to appeal the case...
...Revamped Keyboard. A new rearrangement of typewriter keys, supposed to boost the average typist's speed by, 35%, will soon be tested by the U.S. Government. On the new keyboard, the most used keys are closest to the fingers' "home" position on the second row, and closest to the most agile fingers; vowels are on the second row. On a standard keyboard the left hand does 57% of the work; on the new keyboard, only 44%. Invented in 1934 by August Dvorak, now the University of Washington's research director, the new keyboard has drawn scattered cheers...
...supermarkets in Denver increased their business about 30% by plugging trading stamps. From Los Angeles to Boston, filling-station operators, dry cleaners, used-car dealers and beauty parlors have signed up for stamp plans. Well over 100,000 U.S. retailers are using some form of stamps to boost sales, and the U.S. Department of Commerce estimates that stamp savers are redeeming their books for more than $1 billion worth of premiums yearly...
...which he will give away with each 10? purchase. In return, S. & H. supplies the books for pasting up stamps, helps with local advertising and promotion, opens a convenient premium store. To cover the cost of the plan (2% to 3% of the yearly gross), a retailer must boost sales an average of about 20%. For the merchant who is first in his neighborhood with stamps, this is usually easy. But as each of his competitors buys a rival stamp plan in self-defense, the advantage wears off. Then the old standards of price and quality return, and the merchants...