Word: boosterism
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Dates: during 1960-1969
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Slim and tall, the graceful gantries of Cape Kennedy's Missile Row loomed over a week of intense activity. First rocket off the pad was a giant Saturn, its eight-engined booster still the most powerful the U.S. has ever aimed at space. With deceptive ease it ignited, accelerated and climbed out of sight. A few minutes later, the second stage blasted into orbit. Sizable pieces, which are dummy Apollo parts, detached themselves and moved away, leaving a curious folded apparatus exposed to space. Slowly that great gadget expanded its accordion pleats and flattened into a shiny aluminum wing...
...eight interconnected engines of the big bird's booster stage are training vehicles on which U.S. engineers are learning to handle the five much larger engines that will boost the Apollo spaceship on its voyage to the moon. Saturn's second stage teaches an even more difficult art. Its six Pratt & Whitney RL-10 engines burn liquid hydrogen, which is incredibly touchy to handle, but has an added efficiency that is considered essential for the moon project. The smooth success of last week's launch suggests that LH2 has at last become a routine fuel...
...Undersold!"), even though Gimbels has long since been supplanted as New York's second largest store by Brooklyn's Abraham & Straus (in which Jack Straus's family held a major interest until 1913). Macy's also works at burnishing its reputation as an avid civic booster, buying full-page newspaper ads that hymn the local theater, symphonies and sports teams. Its publicity-minded executives are adept at the techniques of both Madison Avenue and Broadway; for various promotions they have brought into the store a Venetian gondola, $75,000 worth of flowers and a menagerie...
...those I have seen used by the Nigerian riot police. These shields are light, and they protect most of the head and body against the usual missiles of an enraged mob. They are also reasonably inexpensive, easy to transport in a hurry to trouble spots, and a good morale booster for harassed policemen...
...from horses. This gives only short-lived, "passive" immunity, but it works fast. The trouble is that horse serum is almost as dangerous as the rabbit-brain product. Now, said Dr. Tierkel, veterinarians and others who have had a full course of vaccinations are being asked to take a booster shot of duck-egg vaccine. A month later, they donate a pint of blood. The gamma globulin fraction from the serum in these blood samples is rich in rabies antibody, and because it is from human serunr it should cause no bad reactions...