Word: boosterism
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Dates: during 1960-1969
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...Business Booster. The Homestead turned to skiing to fill its rooms in winter, when business drops from 500 guests a day during summer to 30. Now, after investing $376,000 in clearing trails, installing a ski lift and a snow machine, winter business is up to 150 guests a day. Homestead's success has encouraged other investors to plan a resort near Gatlinburg, Tenn. The investors are dickering with Larchmont Engineering, Lexington, Mass., the largest manufacturer of snow makers, for machines...
...booster on the pad at Cape Canaveral was a Redstone, a militarily obsolete but reliable Army rocket. Perched on its nose was a Mercury space capsule, designed to carry a man into orbit and bring him back alive. The capsule was standard size, but its interior had been tailored for a chimp and supplied with special gear and fittings for its non-human passenger...
...million hurried-up Atlas-Able lunar probe program. Rather than try again with Atlas-Able, the National Aeronautics and Space Administration last week called off future moon shots until next summer, when more powerful rockets are due to be available: the Centaur and Agena B which, atop the Atlas booster, will provide more efficient thrust in the upper stages, should be able to carry payloads of up to 700 lbs. to the moon. But with the U.S. out of the running now for at least six months, the Russians may well get there with a profitable payload first...
Marcus married a Neiman salesgirl, Sportswear Buyer Mary Cantrell, in 1932. Today they live at No. 1 Nonesuch Road in a modern house jammed with paintings, books and sculpture. A civic booster, he promotes Dallas with almost as much zeal as he does his store, works on everything from the Chamber of Commerce to the Symphony Society. But he likes nothing better than discovering things to sell. Once when a woman asked for a dress in a certain shade of buff yellow she had seen in a painting, Marcus had a fabric dyed to order in New York, made...
Named for the late Chicago Tribune Publisher and Chicago Booster Colonel Robert McCormick, the new two-floor convention hall can feed 25,000 banqueters, boasts exhibition space equal in size to six football fields. Its central location and modern facilities practically guarantee that Chicago, with its 931 conventions a year (and 1,155,000 visitors), can better even this year's $250 million convention business and maintain its position as the nation's No. 1 convention city...