Word: boosterism
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Dates: during 1960-1969
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...never lost its oldfashioned, small-town touch. It resisted the glamour of setting up offices in New York City, as most other cigarette companies did, stayed on in provincial Winston-Salem (pop. 118,000), where it employs one in every five workers, is the city's biggest booster and a major contributor to civic drives. From the company's red brick factories and its 22-story limestone office building, the tallest in North Carolina, the quick and pungent smell of tobacco drifts pleasantly over the city...
...EXPORTS-RISE in February brought total to $1.5 billion, a 27% jump over same month in 1959. Big booster: nearly 1,000,000 bales of February cotton...
Once safe in space, a missile or satellite is hard to find (see above). But when it is first launched, its booster looses an enormous amount of heat that shines far out into space as a blaze of infrared radiation. At Cape Canaveral last week the U.S. attempted to launch its first reconnaissance satellite designed to take advantage of this fact. Called Midas (from Missile Defense Alarm System), the satellite carried infrared detectors, which will pick up a missile's hot exhaust trail as it rises above the hazy, moisture-laden lower atmosphere. From a satellite on a high...
...Monster. The heavy boosters are horsed around by ordinary cranes, but these are being replaced by a monstrous device called a transrector. Built by Hufford Corp. of El Segundo, Calif., it weighs 121,000 Ibs., costs $750,000. With its two engines and its five-man crew, it can lift a booster from deep underground and brandish it like a cigar. Its massive but sensitive arms can pin an egg down so delicately that the shell is not cracked, yet so firmly that the egg cannot be removed without breaking...
Like all big missiles, Minuteman is an assembly job, using components from many sources. Besides making the heavy first-stage booster, Thiokol may also get the contract for the second-stage booster. The third stage, which has yet to reach final design, will probably be made by Hercules Powder Co. at Bacchus, 15 miles southwest of Salt Lake City. The guidance system, made by North American Aviation, Inc. (it recently got a $115 million contract), will be shipped in from California. Boeing Airplane Co. will put together the three stages and install the guidance system in the completed missile...