Word: boosterism
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Dates: during 1970-1979
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...cash registers. From Maine to Southern California, Americans seem to have shucked their recession-bred caution and set off on a buying binge. The spending spree is swelling sales of almost everything from cars and clothing to houses and appliances, and it has become the biggest single booster behind the rapidly recovering U.S. economy...
...Bicentennial celebration by mismanaging funds (as a result, the city restored to the welfare fund $500,000 that it had earlier diverted to the Bicentennial). Philadelphia 's success is due to the unwavering localism of Publisher Herbert Lipson, 46, who was a charter member of a booster organization, Action Philadelphia, before taking Philadelphia over from his father in 1961. "We wouldn't do a piece on Jerry Ford," he says, "unless it turned out he was born in Philadelphia...
...manicurists charge up to $65 for a full art deco hand. The painting and varnishing take up to two hours, and the nails need another hour to dry. Why do they bother to dress up their nails? Explains Paula Johnson: "Most women need something like this as an ego booster. They need people to say, 'How beautiful!' or 'How strange!' " A more practical explanation is advanced by Faye Cummings, a Los Angeles accountant and grandmother who is one of Johnson's regulars. Says she: "You buy a dress for $60 and wear it maybe once...
Other explanations, though, have been advanced. One Red Sox booster, who likes to implore his favorites to "sock it to 'em," said that his laundry bag was too full, and thus, he couldn't find any room for his socks. It might be added that more than just this person's socks qualified for the Sanitation Department Hall of Fame...
...Bellow's The Adventures of Augie March, Henderson the Rain King and Herzog, there is also a vigorous mix of farce and moral fervor in Humboldt's Gift. Charles Citrine, the book's late middle-aged hero, is-like Bellow-a dedicated resident and booster of Chicago. The son of Jewish immigrants, he has made a name for himself as a Pulitzer-prizewinning biographer, essayist and playwright. LIFE has commissioned him to write an intimate article on Bobby Kennedy. The French government has honored him with an Order of the Chevalier, which entitles him to wear...