Word: boosterism
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Dates: during 1980-1989
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...electronic parcel was the second in the series that Canada has labeled Anik C (from the Inuit word for brother). Among other things, it will provide direct satellite-to-home television transmissions. Sent spinning out of the shuttle's big cargo bay, the satellite automatically fired its booster 45 minutes later and began the long 140-hour climb to a permanent "geostationary" parking place 22,300 miles above the equator. Next day, the Challenger crew was scheduled to repeat the performance with a satellite called Palapa B (or Fruit of Effort in Indonesian) that will serve as a communications...
Almost all the new entries into the exercise market seem to lift off like a Saturn booster, find their target, fall back a little and make piles of money for their inventors. Nike of Beaverton, Ore., first hit it big manufacturing running shoes (1982 footwear sales: $580 million). In 1980 the company got into running apparel, and sales of shorts and shirts bearing the company's famous "swoosh" mark have sprinted from $8 million to a projected $115 million this year...
DIED. Miguel Aleman, eightyish, President of Mexico from 1946 to 1952, who helped build PEMEX, his country's government-owned oil-production monopoly, and later became an energetic booster for Mexican tourism; of a heart attack; in Mexico City. The son of a revolutionary general who helped topple Dictator Porfirio Diaz in 1911, Aleman ran a regime noted for widespread corruption and came away from office a multimillionaire with extensive land holdings in Acapulco...
Then Prins set out to fill the new buses. He installed sleeper seats for Kansas City ski buffs taking the overnight bus to Colorado resorts. He also put video games in some buses and movies on others. Prins' biggest revenue booster was special, cut-rate tours. Example: for $49.95, passengers can take a two-day trip from Des Moines to Minneapolis, complete with dinner and one night at a good hotel. Greyhound and Trailways charge more than $80 for the same round trip, without the hotel or the meal, and airfare is $100 one way. Jefferson now offers tours...
With funds provided mainly by booster groups, some of these teams plan to travel to place like Florida. Maryland, and Tennessee in search of competition and sunny climes...