Word: boosterism
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Dates: during 1980-1989
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...Work Richard Estes turned up with an index to the "quality of life" in 107 nations. Top marks went to Denmark and Norway and booby prizes to Ethiopia and Chad (the U.S. ranked 41st, two notches above the U.S.S.R.). Surveys of this sort usually fuel chauvinistic arguments among civic booster types. But the question is: What do such studies have to do with the way people actually wind up in whatever homes they wind up with...
...double the number on previous missions, the spacecraft remained visible for more than 3 min. as it rose on its pillars of fire into a cloudless sky over Cape Canaveral, undeterred by 90-m.p.h. winds. On the last mission, in July, Columbia's big strap-on solid-fuel booster rockets sank into the sea. This time, after separating from their mother ship, they drifted gently to earth under their large parachutes and stayed afloat for later recovery. As the shuttle cruised 184 miles above the earth, President Reagan sent up his greetings. Commented Columbia's commander, Vance Brand...
Yale's A Bartlett Giamatti, by contrast, has never been a a joke. He's a pure and simple fan--an inveterate Red Sox (and Yale, of course) booster Upon announcement of his appointment in 1977, he joked All lever wanted to be president of was the American League...
...makes about 8 million cards daily, and $1 billion each year. Through exhaustive market research (which counseled against using peacocks, geraniums and the word mighty), he changed much of his line each year, inspecting each card himself and paternalistically overseeing the welfare of his employees. A civic-minded booster of his beloved Kansas City, he down-played his achievements, saying, as if for one of his cards, "Bragging isn't good manners...
Unfazed by a low turnout at last night's first meeting, varsity football player McCabe and Gill, a cheerleader, are proceeding with plans for the inaugural year of the Crimson Club, a booster organization. "The school spirit's there," Gill says, "we just think it has to be harnessed...