Word: boosterism
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Dates: during 1980-1989
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...employs a very low-powered laser, somewhat like the one used to read price codes at supermarket check-out counters, and directs it at sags, bags and furrows. The full course often to 16 treatments can cost as much as $1,000, and considerably more when the recommended monthly "booster" sessions are included. Yet, says Dr. John Munna, chairman of the A.S.P.R.S. committee for false and deceptive advertising, "all it does is run an electric current through the skin that heats up body tissue and produces swelling. When you produce swelling in the area of a wrinkle, the wrinkle appears...
Cheered on by a booster club of more than 50 hysterical fans. Lowell completely dominated the play in the first half of a game played in brilliant autumn sunshine behind the Stadium...
...Dallas, the students are hard at work at their computer consoles, their faces intent in the reflected greenish light of the video screens. An eight-year-old types instructions that bring forth on the screen a figure of the space shuttle Columbia, complete with desert landing strip and disposable booster rockets. A nine-year-old pointedly picks apart the logic of one of his teacher's programs. Three-year-olds who cannot yet speak in complete sentences bang away at their keyboards, conjuring up electronic squiggles and squares...
...calls a baldachino, a sort of lookout. On two sides the building is garnished with masonry garlands. At first these garlands were to be metallic fluttering-in-the-wind affairs, but the city council vetoed them as frills far too inviting for pigeons. Portland Mayor Francis Ivancie, an enthusiastic booster of Graves' design, persuaded the council to dip into a building contingency fund for a $250,000 flattened and stylized version of the garlands...
...capital, Indianapolis, "the dullest large city in the U.S." Royko polled 1,000 of his readers on whether the U.S. should go to war if Argentina were to invade the Hoosier state. According to the columnist, 999 voted no; the sole holdout was undecided. Hoosiers hit back with a booster campaign of T shirts labeled ROYKO WHO? and ROYKO DOME-a swipe at his observation that it is silly for Indianapolis to plan a domed stadium when it has no major baseball or football franchises. Letters began coming in from across the state. "I was amazed how many people from...