Word: boosterism
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Dates: during 1990-1999
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...communications satellite was stranded in space last week, the fledgling U.S. commercial launch business may have been set adrift with it. Owned by Intelsat, a Washington-based consortium of 118 countries, , the satellite, which was to handle phone calls and television transmissions, failed to separate on schedule from its booster and tumbled into a useless low orbit. Though Intelsat technicians managed to lift it a bit higher, the five- ton payload nonetheless seemed destined to plunge back to earth within a few months, unless NASA can arrange a rescue by the space shuttle...
Rescue or no, the mishap dealt a blow to all three U.S. companies that build rockets for commercial use. Martin Marietta, which made the booster for the Intelsat mission, had completed its first successful launch in December but may now have to delay plans for a second Intelsat lift-off this summer. The episode could also tarnish McDonnell Douglas, which carried out a commercial launch last year and has nine more on order, and General Dynamics, whose first venture is planned for June. The three aerospace giants entered the commercial field after former President Ronald Reagan took the U.S. Government...
...just one step in a sweeping initiative that could eventually make Japan one of the premier powers in space. Muses-A is a prelude to future unmanned missions that may land on the moon and explore the atmosphere of Venus. At the same time, Japan is building a new booster rocket that could make the country a strong competitor in the burgeoning business of launching commercial satellites into earth orbit. The Japanese have announced no plans for manned space flights, but they are considering the possibility. Already their companies have begun developing construction techniques for use in building bases...
...country is now trying to free itself from dependence on foreign know-how by developing its own booster. The H-2, scheduled for its first test launch in 1993, will be able to put a two-ton spacecraft into high earth orbit. That is competitive with Europe's Ariane 4, the U.S. Titan and the Soviets' Proton booster, all of which are being marketed as commercial launchers...
Everyone benefits, according to the A.H.A. Consumers get some clear dietary guidance, and companies get a marketing advantage. C&W Foods of San Francisco has submitted its line of frozen vegetables as an image booster. "Frozen vegetables are the Rodney Dangerfield of the vegetable category," observes C& W President Gary Spakosky. "The seal will help frozen vegetables as opposed to fresh ones, which will not have the seal." The A.H.A. predicts that the program will stimulate introduction of more healthful products. One manufacturer eager to participate reformulated its product before entering it for testing...