Word: boosterism
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...makes about 8 million cards daily, and $1 billion each year. Through exhaustive market research (which counseled against using peacocks, geraniums and the word mighty), he changed much of his line each year, inspecting each card himself and paternalistically overseeing the welfare of his employees. A civic-minded booster of his beloved Kansas City, he down-played his achievements, saying, as if for one of his cards, "Bragging isn't good manners...
Unfazed by a low turnout at last night's first meeting, varsity football player McCabe and Gill, a cheerleader, are proceeding with plans for the inaugural year of the Crimson Club, a booster organization. "The school spirit's there," Gill says, "we just think it has to be harnessed...
...employs a very low-powered laser, somewhat like the one used to read price codes at supermarket check-out counters, and directs it at sags, bags and furrows. The full course often to 16 treatments can cost as much as $1,000, and considerably more when the recommended monthly "booster" sessions are included. Yet, says Dr. John Munna, chairman of the A.S.P.R.S. committee for false and deceptive advertising, "all it does is run an electric current through the skin that heats up body tissue and produces swelling. When you produce swelling in the area of a wrinkle, the wrinkle appears...
Cheered on by a booster club of more than 50 hysterical fans. Lowell completely dominated the play in the first half of a game played in brilliant autumn sunshine behind the Stadium...
...Dallas, the students are hard at work at their computer consoles, their faces intent in the reflected greenish light of the video screens. An eight-year-old types instructions that bring forth on the screen a figure of the space shuttle Columbia, complete with desert landing strip and disposable booster rockets. A nine-year-old pointedly picks apart the logic of one of his teacher's programs. Three-year-olds who cannot yet speak in complete sentences bang away at their keyboards, conjuring up electronic squiggles and squares...