Word: boosterism
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...Donnell pays attention to the way people talk. His play takes place at a summer camp run by Otis Demarest. This middle-aged booster's Camp Edgewater is his idea of paradise, the kind of paradise sunny types have tried to pass off on campers since pullman cars first began to take troops of babies to synthetic Shangri-Las in the Berkshires and Poconos. Otis speaks exclusively in smiley cliches, trying to convince both his counselors and his campers of a dream of innocence that only he sees. Like almost everyone else in the play, he can never say just...
...cash registers. From Maine to Southern California, Americans seem to have shucked their recession-bred caution and set off on a buying binge. The spending spree is swelling sales of almost everything from cars and clothing to houses and appliances, and it has become the biggest single booster behind the rapidly recovering U.S. economy...
...Bicentennial celebration by mismanaging funds (as a result, the city restored to the welfare fund $500,000 that it had earlier diverted to the Bicentennial). Philadelphia 's success is due to the unwavering localism of Publisher Herbert Lipson, 46, who was a charter member of a booster organization, Action Philadelphia, before taking Philadelphia over from his father in 1961. "We wouldn't do a piece on Jerry Ford," he says, "unless it turned out he was born in Philadelphia...
...manicurists charge up to $65 for a full art deco hand. The painting and varnishing take up to two hours, and the nails need another hour to dry. Why do they bother to dress up their nails? Explains Paula Johnson: "Most women need something like this as an ego booster. They need people to say, 'How beautiful!' or 'How strange!' " A more practical explanation is advanced by Faye Cummings, a Los Angeles accountant and grandmother who is one of Johnson's regulars. Says she: "You buy a dress for $60 and wear it maybe once...
Other explanations, though, have been advanced. One Red Sox booster, who likes to implore his favorites to "sock it to 'em," said that his laundry bag was too full, and thus, he couldn't find any room for his socks. It might be added that more than just this person's socks qualified for the Sanitation Department Hall of Fame...