Word: boosterism
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Slim and tall, the graceful gantries of Cape Kennedy's Missile Row loomed over a week of intense activity. First rocket off the pad was a giant Saturn, its eight-engined booster still the most powerful the U.S. has ever aimed at space. With deceptive ease it ignited, accelerated and climbed out of sight. A few minutes later, the second stage blasted into orbit. Sizable pieces, which are dummy Apollo parts, detached themselves and moved away, leaving a curious folded apparatus exposed to space. Slowly that great gadget expanded its accordion pleats and flattened into a shiny aluminum wing...
...Undersold!"), even though Gimbels has long since been supplanted as New York's second largest store by Brooklyn's Abraham & Straus (in which Jack Straus's family held a major interest until 1913). Macy's also works at burnishing its reputation as an avid civic booster, buying full-page newspaper ads that hymn the local theater, symphonies and sports teams. Its publicity-minded executives are adept at the techniques of both Madison Avenue and Broadway; for various promotions they have brought into the store a Venetian gondola, $75,000 worth of flowers and a menagerie...
...those I have seen used by the Nigerian riot police. These shields are light, and they protect most of the head and body against the usual missiles of an enraged mob. They are also reasonably inexpensive, easy to transport in a hurry to trouble spots, and a good morale booster for harassed policemen...
...from horses. This gives only short-lived, "passive" immunity, but it works fast. The trouble is that horse serum is almost as dangerous as the rabbit-brain product. Now, said Dr. Tierkel, veterinarians and others who have had a full course of vaccinations are being asked to take a booster shot of duck-egg vaccine. A month later, they donate a pint of blood. The gamma globulin fraction from the serum in these blood samples is rich in rabies antibody, and because it is from human serunr it should cause no bad reactions...
Building such machines meant that the Jet Propulsion Laboratory in Pasadena had to build an entirely new and difficult technology. But last week's performance of Ranger VII was an intricate exercise in perfection. The Atlas booster took off from Cape Kennedy as routinely as a commuter leaving for the railroad station. After the Atlas dropped off, the Agena second stage put Ranger VII in a parking orbit, and twenty-two minutes later, the Agena fired again, giving the spacecraft the correct speed and direction to take it to a rendezvous with the moon...